Sport Beans News

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Latest Headlines

  • Strawberry Banana Smoothie Flavor to Join Sport Beans Jelly Beans Line
       01/22/17

    FAIRFIELD, CALIF., Jan. 22, 2017 – Nearly 12 years ago, Jelly Belly Candy Company brought its flavor innovation to the world of athletics with Sport Beans® jelly beans, the world’s first sports performance jelly beans. This innovative line, designed for endurance athletes and clinically proven to improve sports performance, continues to expand with the delicious addition of a new Strawberry Banana Smoothie flavor set for release early this year.

    With a taste that goes above and beyond traditional sports nutritional products, Strawberry Banana Smoothie Sport Beans jelly beans have a burst of sweet berry and a subtle hint of banana flavor in a creamy smoothie blend – all while helping the body refuel. Clinically proven to improve athletic performance, Sport Beans jelly beans provide: 25 grams of carbohydrates for fuel; electrolytes to maintain fluid balance; and vitamins to help burn carbs and fat, and protect muscles against oxidative damage. The line is gluten free, made with non-GMO ingredients, flavors and colors from natural sources, and tapioca syrup.

    Strawberry Banana Smoothie joins other refreshing Sport Beans jelly bean flavors of Lemon Lime, Orange, Berry, Fruit Punch, Juicy Pear and Green Apple. Extreme Sport Beans jelly beans, a caffeinated variety, are also available in Watermelon, Cherry and Pomegranate flavors.

    Sport Beans jelly beans are popular sports performance chews among athletes including cyclists, triathletes, marathon runners and fitness enthusiasts. According to the American College of Sports Medicine, a leading professional organization on sports performance, consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance.

    Each resealable package of Sport Beans jelly beans contains a 100-calorie single serving for portable power before, during and after exercise.

    Sport Beans are available in sporting goods stores, running and cycling shops, and major grocery chains across the country. Available online at www.SportBeans.com or call the Jelly Belly Hotline at 800-522-3267. Follow Sport Beans on Facebook at www.Facebook.com/SportBeansUSA.

Past Headlines

  • Jelly Belly p/b Maxxis Announces 2015 Roster
       12/10/14

    FAIRFIELD, CALIF., Dec. 10, 2014 – Jelly Belly Candy Company continues its sponsorship of the Jelly Belly Cycling Team for a 16th season. The world’s longest-running title sponsorship in professional cycling is looking forward to another strong season with several exciting additions to the team roster. Tire company Maxxis is also returning as presenting sponsor.

    Four-time U.S. National Champion Fred Rodriguez returns to race his final season, wrapping up a storied career that included appearances in all three Grand Tours and netted a stage win in the 2004 Giro d’Italia.

    Australian rider Lachlan Morton comes to the team from WorldTour squad Garmin-Sharp, joining his former teammate and strongman Jacob Rathe, who returns to Jelly Belly p/b Maxxis for a third season. Lachlan will be riding alongside his brother Angus Morton, an all-around cyclist. Also new to the 2015 roster are Americans Gavin Mannion (from 5 Hour Energy) and Joshua Berry, the 2014 Tour de Beauce King of the Mountains jersey winner, formerly with Team SmartStop. Moldovan riders Nicolae Tanovichii and Alex Braico round out the list of new riders.

    JIn addition to Rodriguez and Rathe, the team is happy to bring back the pedal power of Americans Jonathan Freter, Steve Fischer, Sean Mazich and Andrew Sjogren.

    The team bids farewell to Serghei Tvetcov, who recently signed with Pro Continental squad Androni Giocattoli-Venezuela. Tvetcov enjoyed tremendous success in three seasons with Jelly Belly p/b Maxxis and though he had offers to ride in Europe much sooner, he felt another year in the U.S. would serve him better. With a repeat win at the Cascade Cycling Classic and a spot on the final podium at the 2014 US Pro Challenge, it appears he made a smart decision.

    Several new sponsors have signed on for 2015: Full Speed Ahead bicycle components and bottle cages, apparel sponsor Squadra, Microshift drivetrain and Doc’s Skincare chamois cream and natural skin products. The team is pleased to welcome back bicycle sponsor Argon 18, Speedplay pedals, saddle sponsor ISM, Rudy Project helmets and eyewear, WD-40 Bike, Inno Advanced Car Racks, CatEye bicycle electronics and Kurt Kinetic trainers.

    The ambitious 2015 race program will include numerous NRC events in the U.S. The team hopes to draw invitations from the UCI North American races, including the Amgen Tour of California, the U.S. Pro Cycling Challenge, the Tour of Utah and the Tour of Alberta.

    Team director Danny Van Haute said he’s fielding a squad that will measure up to — and probably exceed — the success of 2014.

    With veterans leading the way and gifted young riders eager to produce results, Jelly Belly p/b Maxxis is on the verge of what should be one of our strongest seasons yet,” Van Haute said. “I’m excited to see what this talented group of guys can show the cycling world.”

  • New Sport Beans Flavors Juicy Pear and Green Apple
       09/23/14

    FAIRFIELD, CALIF., Sept. 23, 2014 – Sport Beans® Energizing Jelly Beans® adds two new flavors to their line-up: Juicy Pear and Green Apple. The additions expand the flavor offering of the world’s first sports performance jelly beans designed for the endurance athlete.

    The refreshing Juicy Pear and Green Apple are made with real fruit juices and purees and colors derived from natural sources and are gluten free.

    Green Apple Sport Beans has a surprisingly tart and sweet flavor that doesn’t distract the athlete from his or her training. While Juicy Pear is a mouthwatering treat to the taste buds. Both flavors are filled with the right amount of carbohydrates, electrolytes, and vitamins needed for extended exercise of 60 minutes or more.

    Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans®, a caffeinated variety, available in Pomegranate, Watermelon and Cherry.

    The popularity of the Sport Beans jelly beans among cyclists, triathletes, marathon runners and fitness buffs prompted the company to update the Sport Beans jelly beans line with new flavor profiles.

    Scientifically formulated for sports performance, Sport Beans jelly beans provide 25 grams of carbohydrates for fuel, electrolytes to maintain fluid balance and vitamins to help burn carbs and fat and protect muscles against oxidative damage.

    Consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance, according to many scientific studies and the American College of Sports Medicine, a leading professional organization on sports performance.

    Each of the nine flavors of Sport Beans are packaged in 100-calorie single serving packets for portable power before, during and after exercise. The variety provided by nine flavors allows athletes to select a favorite or to enjoy the range, escaping taste monotony.

    Sport Beans are available in sporting goods stores, running and cycling shops and major grocery chains across the country. Information online or call the Jelly Belly Hotline at 800-522-3267. Follow Sport Beans on Facebook at Facebook.com/SportBeansUSA.

  • Jelly Belly Cycling Team at Amgen Tour of California
       05/12/14

    FAIRFIELD, CA - May 12, 2014 – The longest-running title sponsored cycling team, Jelly Belly Cycling p/b Maxxis is racing in the 2014 Amgen Tour of California this week.

    Known for their colorful kits with jelly beans details down to their socks, the Jelly Belly Cycling Team is one of the most recognizable teams in the sport. The team has been in the sport for more than a decade, procuring faithful fans that flock to watch the team race across the country. Because of the team's longevity, it has encouraged many young fans to get into the sport themselves.

    For the fans, Jelly Belly is debuting at the Tour of California a new "retro" line of cycling shirts sold exclusively at the Jelly Belly Cycling Team booth. These shirts are available for fans to wear in three signature "flavors", Island Punch, Sour Grape and Very Cherry. A vibrant purple, teal and red cycling jersey fans can wear as they cheer on their favorite team. Fans and spectators of the race are also encouraged to stop by the booth to receive free samples of Sport Beans® (the official fuel of choice for our cyclists) and Jelly Belly® jelly beans.

    The Jelly Belly Cycling Team boasts one of the most talented teams ever, with two returning national champions, the reigning four-time U.S. National Cycling Champion, Fred "Fast Freddie" Rodriguez and two-time Mexican National Champion Luis Lemus. Several talented returning team members including Nic Hamilton of the Canadian National Team, Serghei Tvetcov, Sean Mazich and Ian Burnett. New team members include Kirk Carlsen, Jacob Rathe, Devon Dunn, Johnathan Freter, Steve Fisher, Matty Lloyd, Andrew Sjogren and Devan Dunn. The 2014 cycling team is managed by team director Danny Van Haute.

    The race which kicked off Sunday in Sacramento, will continue throughout the Golden State and end this Sunday, May 18th in Thousand Oaks in southern California. The Jelly Belly Cycling Team will be competing against the world's best teams during this premier Tour de France-style cycling road race. Follow the team on Twitter @JellyBellyTeam, Facebook and jellybellycycling.com for the latest updates. Follow the race at www.amgentourofcalifornia.com. For more information on Sport Beans, find us online at sportbeans.com and on Facebook at facebook.com/SportBeansUSA.

  • Jelly Belly Cycling Team 2014 Roster
       12/05/13

    FAIRFIELD, CA - Jelly Belly Candy Company has renewed its commitment to its pro-cycling team through 2015, securing its legacy as the current longest-running title sponsorship in professional cycling in the world. As Jelly Belly Cycling Team gears up for season fifteen, it welcomes new presenting sponsor Maxxis, along with its two returning national champions, and several new sponsors and riders.

    The team is also pleased to welcome new clothing sponsor Fast Freddie Apparel who will also be named as licensee for Jelly Belly branded cycling apparel. New equipment sponsors include Bicycle sponsor Argon 18, saddle sponsor ISM, crank sponsor Rotor, and TRP brakes. WD-40 Bike will provide Bike lubes, cleaners, and protectants. Chamois Butt’r returns with chamois creams, embrocations, and skin cleaners. Returning long-time sponsors include Rudy Project helmets and eyewear, Inno Advanced Car Racks, CatEye bicycle electronics, Speedplay pedals, Arundel water bottle cages, Gatorade, Ironclad gloves and Kurt Kinetic trainers.

    Key riders set to return from the winning 2013 squad include Fred Rodriguez, the reigning four-time U.S. National Road Cycling Champion who has signed a two year contract, and two-time Mexican National Champion Luis Lemus. Joining them will be Serghei Tvetcov, whose breakout 2013 season included multiple podium appearances at Cascade, Nature Valley, and Tour of Alberta. Nature Valley stage winner Sean Mazich, Nic Hamilton (of the Canadian National Team) and time-trial specialist Ian Burnett return as well.

    Team director Danny Van Haute has brought on some new, young talent to support his veterans and round out the squad: former U23 National Road Race Champion Kirk Carlsen signs on after last year’s overall win at the Sea Otter Classic. Jacob Rathe, all-around talent who rode for Jelly Belly as a neo-pro in 2010, returns after three years riding as a domestique for Garmin. Neo pros include time trial specialist Devon Dunn, climber Johnathan Freter, and sprinter Steve Fisher who won the 2013 Tour de Delta.

    The ambitious 2014 race program will include numerous NRC events in addition to races in Asia. The team hopes to draw invitations from the major North American races, including the Amgen Tour of California, the U.S. Pro Cycling Challenge and the Tour of Alberta.

    “For 2014, Jelly Belly p/b Maxxis presents the complete package. We have a tremendous lineup of riders who are eager to excel as a team and get results, and we are welcoming aboard new sponsors who want to align themselves with a program that will deliver results on and off the bike,” said Van Haute.

  • Sport Beans Expands Line with New Protein Recovery Crisps
       6/26/13

    Sport Bean Addition Helps Rebuild Muscles

    FAIRFIELD, CA - The new Sport Beans® Protein Recovery Crisps™ from Jelly Belly Candy Company delivers a new option for muscle recovery following intense training or competition. These great tasting post-performance crisps are formulated with proteins to rebuild muscle, and balanced with carbohydrates to replenish energy stores.

    This is a first-of-its kind product for the company and the newest addition to the growing Sport Beans line.

    Sport Beans Protein Recovery Crisps combines two sources of protein – whey and pea – in a bite-sized crisp. The crispy center is made of pea protein, known for ease of digestion, lack of allergens and essential amino acids for muscle restoration. The texture of the post-performance crisp mimics a malt ball, and because the flavors are from Jelly Belly, athletes know they are in for a great taste.

    The centers are covered in a layer of whey protein and sealed with a protective thin shell. Each 1.5-oz. bag provides 10g of protein, which is more than a serving of milk.

    Vanilla, Chocolate or Berry Smoothie flavors are available in 1.5-oz. pouches, perfect for replenishing the body after endurance activities such as running, cycling and swimming.

    Protein Recovery Crisps are ideal for amateur and professional athletes to add to their sports nutrition strategy. Studies have shown that the combination of protein and simple carbohydrates is highly-effective in rebuilding and restoring muscles, preparing them for the next workout. When both carbohydrate and protein are eaten soon after exercise, glycogen stores rebuild, muscle protein production is promoted and immune system strength may be boosted. While Sport Beans Protein Recovery Crisps have not yet been tested directly, research studies using similar protein and carbohydrate sources show these recovery benefits.

    "This is a natural expansion to our Sport Beans line," said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "Now athletes can build their own personal fuel plans with a combination of Sport Beans Energizing jelly beans and our new Protein Recovery Crisps."

    The Sport Beans Protein Recovery Crisps are gluten free, peanut free, OUD kosher certified, and contain calcium, vitamin B and vitamin D with flavors and colors from natural sources.

    Additional information on Sport Beans jelly beans is available from the Jelly Belly Hotline at (800) 522-3267, at www.sportbeans.com and on Facebook at www.facebook.com/SportBeansUSA. Retailers should contact Jelly Belly Candy Customer Service by calling (800) 323-9380.

  • Pink Campaign from Sport Beans Jelly Beans

    Contributes for Sixth Year to Breast Cancer Research

    FAIRFIELD, CA - To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor Sport Beans® jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation®. The campaign moves into its sixth year and has helped raise funds for research. Since the program began in 2007 Jelly Belly Candy Company has donated over $120,000 to The Breast Cancer Research Foundation.

    "While October is Breast Cancer Awareness month, sales from our program contribute to the Foundation year-round," said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "We are proud to support the cause to end breast cancer and are happy to extend our program for another year."

    The Sport Beans "pink ribbon" packaging includes a pledge to donate 5% of the sales of Sport Beans Energizing Jelly Beans® up to $40,000 annually to the non-profit group.

    Sport Beans jelly beans are formulated for sports performance and contain 25 grams of carbohydrates, as well as electrolytes and vitamins. Fruit Punch Sport Beans are gluten free and made with color derived from grape skins. The pink ribbon Sport Beans packages are available in 1-oz. single serving bags, 100 calories per bag.

    Additional information is available from Jelly Belly Customer Service at (800) 522-3267. Jelly Belly Candy Company introduced Sport Beans jelly beans in 2005. Scientifically formulated for sports performance, the energy product helps maintain hydration and replenish nutrients. Visit us online at www.sportbeans.com and on Facebook at www.facebook.com/SportBeansUSA.

  • Fun Stocking Stuffers and Gift Ideas with Sport Beans
       12/12/12

    FAIRFIELD, CA - Sometimes it's hard to find Christmas gifts for the athlete in your life. Luckily Sport Beans® by Jelly Belly® are the perfect accent to several gifting dilemmas. Here are some fun stocking stuffers and gift ideas that incorporate the versatile and flavorful Sport Beans.

    Include their favorite Sport Beans flavors as a special trimming to a new GPS watch, or new shoes.

    • Theme the gift by color. With seven different colored packages, Sport Beans are the perfect accessory to a slick new ski jacket, or snowboard.
    • Use a mix of Sport Beans and other sports related items to conceal the big surprise of a race registration notice, or a framed medal from their biggest accomplishment.
    • Pair Sport Beans with Sport Beans/Jelly Belly Cycling Team branded water bottles or a Jelly Belly Cycling Team jersey for the ultimate Sport Beans gift.
    • Sport Beans can even be a stand-alone gift. By collecting all the flavors together you create a rainbow of Sport Beans your athlete can try the next time they go out for a run, ride or climb.

    Every flavor of Sport Beans is packaged in 100-calorie single serving packets for portable power before, during and after exercise. The variety allows athletes to select a favorite or to enjoy the range and escaping taste monotony.

    Additional information is available through the Jelly Belly Hotline at 800-522-3267; consumers can follow Sport Beans on Facebook at www.Facebook.com/SportBeansUSA.

  • Extreme Sport Beans not recommended for children
       11/14/12

    FAIRFIELD, CA - Extreme Sport Beans by Jelly Belly are a sports nutrition product intended for use by professional athletes and endurance sports enthusiasts, commonly sold in sporting goods stores along with other carbohydrate gel and chew products for athletes. They are not marketed to children and not marketed as candy.

    Extreme Sport Beans packages include the 50mg of caffeine information on the front, and the back of the package includes a statement, “Not recommended for children, teens or pregnant or nursing women.” The company introduced a caffeinated version of Sport Beans for the sole purpose of meeting the many requests by athletes for a caffeinated variety. It is generally displayed in the sports nutrition area of a store with other similar products. Numerous professional sports teams and athletes in major sports, and triathletes, runners, mountain bikers, swimmers and cyclists use the product.

    The SportBeans.com website includes abstracts to clinical research, including research that supports a positive impact of caffeine on sports performance. The website FAQ also states that Extreme Sport Beans are not intended for use by children.

  • Extreme Sport Beans Adds Pomegranate Flavor and Assorted Mix
       09/19/12

    FAIRFIELD, CA - Extreme Sport Beans®, the sports performance jelly beans from Jelly Belly Candy Company, have been proven to give a competitive edge, and now the company adds the popular flavor of Pomegranate to its roster and unveils the Extreme Assorted Mix.

    Pomegranate is poised to pump up performance as the third flavor in the Extreme Sport Beans line, joining Cherry and Watermelon flavors. All three Extreme Sport Beans flavors are available together for the first time as the Extreme Assorted Mix.

    Great-tasting Extreme Sport Beans jelly beans help endurance athletes kick sports performance into a higher gear. Just like the Cherry and Watermelon flavors, Pomegranate is packed with 50 mg of caffeine per serving – equivalent to a half a cup of brewed coffee – and the clinically-proven formula of carbohydrates, vitamins and electrolytes to help replenish the body and improve sports performance.

    Sport Beans jelly beans are made with all-natural flavors and derive colors from natural sources. The new Pomegranate flavor and Extreme Assorted Mix are available in easy-open 1-oz. packages, so athletes aren't left fumbling as they race towards the finish.

    Numerous clinical studies have shown that caffeine enhances sports performance including higher levels of endurance, reduced perceived exertion, faster sprint speeds, increased power output and improved agility and alertness. Additionally, according to many scientific studies and the American College of Sports Medicine, consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance.

    "Members of the Jelly Belly Pro Cycling team and other athletes asked for a caffeine option, and the science clearly supports the benefits that small amounts of caffeine has on sports performance," said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "Now athletes can build their own personal fuel plan with any combination of these three great-tasting flavors."

    Pomegranate is the seventh flavor in the entire Sport Beans line. Sport Beans jelly beans are packaged in single serving 1-oz. bags for Portable Power® during exercise and deliver 25 grams carbohydrates for fuel, electrolytes to maintain fluid balance and vitamins to optimize energy release. Additional information on Sport Beans jelly beans is available from the Jelly Belly Hotline at (800) 522-3267, at www.sportbeans.com and on Facebook at www.facebook.com/SportBeansUSA. Retailers can contact Jelly Belly Candy Customer Service by calling (800) 323-9380.